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Resume of Experience in the Alcoholic Beverage Industry
• Conducted focus groups for a new beer can in US for a European beer manufacturer.
• Quantitative study among Hispanics living in L.A, Chicago and Houston in order to test 4 different alternatives of Tecate packages for a new product concept for beer in US.
• Conducted focus groups for vodka in US.
• Conducted home visits to gain insight in the beer drinking habits, attitudes towards home beer drinking and draft beer.
• Developed, wrote, and optimized consumer insights and qualitatively checked feasibility and fitted to consumers.
• Developed, wrote, and optimized concepts belonging to the most promising consumer insights.
• Conducted a beer test in the US for a new product concept for light beer.
• Quantitative survey for a manufacturer of spirits in the USA and Europe.
• Conducted focus groups in several Asian countries for cognac drinkers.
• Conducted a survey of Hispanic drinkers of alcoholic beverages in the US.
• Conducted a taste test of alcoholic beverages in Puerto Rico.
Current and Past Clients
• Coors
• Grolosch
• Heineken
• Seagrams
SIS Industry Coverage
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