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Business-to-Business Research
Examples of Studies
 
  1. •Attitude and Usage Studies
  2. •Market Segmentation Studies
  3. •Distribution Channel Studies
  4. •Purchasing Trends / Patterns
  5. •Customer Satisfaction Surveys
  6. •CVA (Customer Value Analysis)
  7. •Gap Analysis
  8. •Strategic Partnership / Alliance Studies
 
Interviewing the following:
  1. •Suppliers
  2. •Distributors
  3. •Manufacturers
  4. •Resellers
  5. •OEM’s
 


Customer Satisfaction Studies
 
Customized Customer Satisfaction Studies ~ developed based on:
  1. •SIS International previous experience
  2. •Previously-collected satisfaction data within target company
  3. •Information collected in customer focus groups
  4. •Fine-tuning based on pilot survey results
Customized Reporting:
  1. •Data presented in variety of formats (graphical, mapping, etc.)
  2. •Results broken down by customer segments
Survey Follow-up:
  1. •Post-analysis done on survey to aid in analysis of data and to improve the instrument for future implementations (factor-analysis, item-analysis, etc.)
 
 
 
Custom Research > Business-to-Business
Abu Dhabi, UAE
 
 
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