Summary of Project Experience in China
Information Technology
Cell Phone Market
• Conducted Cellular Systems management studies in China and Thailand, as well as seven other countries outside Asia Pacific: Australia, UK, Mexico, Brazil, Europe, US, and Latin America.
Mainframe Computers
• Conducted a study of market potential for open-systems in China, Singapore, and Hong Kong.
Wireless
• Quantitative survey of B2B wireless users in China, market assessment, potential, and future of the market.
• Completed a study for a US manufacturer and distributor of wireless communication products with plans to enter the China market with a broad range of wireless products and services.
Aerospace and Defense Industries
• Multi-Client profile study of China’s 27 commercial airlines companies.
• Hong Kong affiliate published monthly newsletter entitled "China Transport Aviation News" from 1988-1991.
• Analysis of Aerospace industry in China.
Chemical and Energy Industries
• Market study of flame-retarding ETP in China.
• Analyzed the market feasibility for enzymes in the textile industry in China by surveying over 100 plants, dye houses, and distributors throughout China.
Confectionery Industry
• Conducted a market feasibility study for entry into mainland China for confectionery products.
Cosmetics Industry
• Conducted market entry and feasibility studies for multi-level marketing in China.
Diagnostic Imaging and Diagnostic Equipment Industry
• Conducted a scale and balance study for the market for these products in China.
Drug Store Industry
• Conducted focus groups in Hong Kong to address the Chinese consumer needs for drug stores.
• Conducted focus groups in Beijing, Shanghai, and Guangzhou to determine the feasibility of market entry of a US drug store retainer in mainland China.
Electrical and Utility Industries
• Qualitative research study in Taiwan, including in-depth interviews with directors and officers in charge of procurement and supply chain logistics working for manufacturers and distributors of appliances, electrical components, and lighting.
Food Industry
• In-depth market assessment of the market size, segmentation, channels of distribution, pricing, and competitive framework for five snack products in China.
Fragrance Industry
• Conducted focus groups in China for women's fragrance products.
Industrial Markets
Scales and Balances
• Conducted an in-depth study of the market for scales and balances in China.
Security Fire Alarms
• Conducted an in-depth study of the competitive market environment for building security fire alarms in China.
Shipping
• Competitor profile of a shipping firm headquartered in Beijing, China.
Global studies
• In-store interviews with business owners in Chinatown, New York.