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SIS International Research, February 2008:
Overview
Expansion of Coffee Shop Industry in the US
According to initial market research , coffee shops in the United States will have seen close to a five fold increase in sales between 2000 and 2010.
The market experienced 157% growth between 2000 ($3,258m) and 2005 to reach some $8,372m and despite being a maturing market coffee shops are set to continue full steam ahead. Over the next five years, sales are expected to grow by a further 125% to reach an impressive $18,839m by 2010. This is phenomenal growth for such an established market and is well over twice the growth rate seen in the much younger British coffee shops market.
Analysts believe that the market is driven by the appetite of the American market for more inventive, upmarket and premium-priced coffee. The rise in this trend is due to the break-neck expansion of the coffee shops themselves. This self feeding cycle of growth has shown no signs of slowing or market saturation.
Canada’s Coffee Drinking Behavior
According to the 2003 CANADIAN COFFEE DRINKING STUDY, 81% of Canadians drink coffee occasionally and over 63% of Canadians over the age of 18 drink coffee on a daily basis, Thus, coffee is the # 1 beverage choice of adult Canadians. Coffee is a more popular beverage in Canada than the United States with just 49% of Americans drinking coffee on a daily basis.
Daily coffee consumption varies across the country, from a high of 70% in Quebec to a low of just over 53% in the Atlantic region. Approximately 60% of adults in Ontario, 67% in the Prairies and 61% in B.C. drink coffee on a daily basis.
Canadian coffee drinkers' drink an average of 2.6 cups of coffee per day. Men and women are equally likely to be coffee consumers with men drinking slightly more coffee than women.
SIS Market Intelligences - “The Coffee Industry”
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