confectionery

Resume of Experience in the Confectionery Industry

• Competitive Intelligence Study of US and international confectionery firms.

• Conducted focus groups in the US regarding consumer attitudes toward confectionery products.

• Conducted a market feasibility study for market entry of confectionery products into mainland China.

• Conducted a global monitoring program of acquisition candidates for confectionery companies.

• Global Branding Study for confectionery firms for an Asian advertising company.

• Conducted a retail distribution study of confectionery and tobacco outlets in the US.

• Conducted a market assessment study of confectionery products sold at sports events.

Current and Past Clients

• Cadbury

• Kraft Foods International

• The Mars Corporation

SIS Industry Coverage