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Summary of Project Experience in the Consumer Electronics Industry
• Conducted consumer surveys to determine preference for consumer electronic equipment.
• Conducted consumer surveys in the digital camera market.
• Conducted focus groups for US consumers to test new consumer products in the digital camera market.
• Conducted national and international market study regarding flat panel plasma and LCD televisions.
• Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
• Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
• Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
• Conducted focus groups on MP3 usage.
• Market study on TV callbacks.
• Conducted consumer intercept study at a major convention center in New York.
• Conducted study to understand how people used a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
• Conducted research study on users of the Mac operating system.
• Conducted focus groups of mobile phone users who reflected market share of top brands.
• Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
• Conducted feasibility study to assess the launch of AV products in various Asian markets.
Sample of Our Clients
• Apple
• Infocomm. International
• LG
• Samsung
SIS Industry Coverage
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