consumerpackagedgoods

Summary of Project Experience in the Consumer Industries

Advertising

• In-depth interviews of executives who purchase advertising in Asia, Latin America, and Europe, evaluating how they spend their advertising budgets and their media needs.

Apparel

• Quantitative study on apparel in the UK and Germany.

• Market study in the US for women's apparel.

• Market study in the US for infant wear.

• Market study in the US for swimwear.

• Market study in the US for menswear.

• Market study in the US for fabrics.

• Market study for upscale women's apparel and accessories.

• Market study for sneakers in Japan.

Automotive

• Global qualitative study of automobile drivers and consumers in Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.

• US survey of consumers to determine their attitudes about using premium gasoline.

• Conducted focus groups with consumers who have purchased Cadillac and BMW cars.

Beverage - Non Alcoholic

• Analysis of the market for Japanese coffee makers.

• Organized a discussion panel of mothers and single people for a juice manufacturer.

• Conducted focus groups for global beverage company.

Beverages - Alcoholic

• Conducted focus groups for a new beer can in the US.

• Quantitative study for a new product concept for beer in the US.

• Conducted focus groups for vodka in the US.

Credit Cards

• Conducted global quantitative study of consumer credit card usage in Europe, South Africa, the Middle East, Asia, and Latin America.

Consumer Preference Studies

• Quantitative study that determined consumer preferences for imaging equipment.

• Interviewed affluent women to study their spending habits.

• Conducted a study to determine whether or not a particular brand's store conforms to its overall brand identity.

Consumer Readership Studies

• Evaluation of reading trends for publications in Latin America, determining who read selected magazines and their attitudes and level of usage.

Competitive Intelligence Studies

• Quantitative study covering the US, Puerto Rico, and the Dominican Republic to determine what competitive products are produced in those countries and how they are promoted.

• Business intelligence study about the competitive environment of the cutlery market in Europe and Latin America.

• Field research to locate and purchase competitive coffee maker products in the UK, Spain, and Germany.

• Evaluation of competitive air filtering systems for consumers in Italy, France, Germany, the UK, and Spain.

• Competitive evaluation of air treatment products and filtering systems.

• Competitor profiles of major consumer products firms: their global strategy,

• globalization of key products, global branding successes, and failures.

• Competitive analysis of the R&D departments of large consumer products firms.

• Market intelligence study covering apparel and infant wear offerings of mass merchandisers in the retail industry.

• Created a competitor profile for a major consumer products firm.

• Global strategy competitive assessment for consumer goods and packaged foods supplier.

• Analysis of the reorganization of a major player in the consumer products industry and its implications for the firm.

• In-store interviews with business owners in Chinatown, New York.

Electronics

• Conducted consumer surveys to determine preference for consumer electronic equipment.

• Conducted consumer surveys in the digital camera market.

• Conducted focus groups for US consumers to test new consumer products in the digital camera market.

• Conducted national and international market study regarding flat panel plasma and LCD televisions.

• Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.

• Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.

• Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.

• Conducted focus groups on MP3 usage.

• Market study on TV callbacks.

• Conducted consumer intercept study at a major convention center in New York.

• Conducted study to understand how people use a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.

• Conducted research study on users of the Mac operating system.

• Conducted focus groups of mobile phone users who reflected market share of top brands.

• Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.

• Conducted feasibility study to assess the launch of AV products in various Asian markets.

Fast Moving Consumer Goods

• Evaluated of the top worldwide packaged goods firms on a regional basis.

• Interviewed CEOs of mid-sized consumer products firms to determine the strategic issues facing their businesses.

Fitness

• Conducted focus groups in gyms in Chicago and Los Angeles to test a new watch.

• Conducted a study of US consumer attitudes toward physical fitness.

• Conducted focus groups in San Francisco with consumers regarding their acceptance of a new general nutrition product.

• Evaluation of the fitness market in Europe.

• Conducted advertisement pre-test for consumer fitness product advertisement in the US.

Household Appliances and Products

• Ongoing competitive tracking for a manufacturer and distributor of a wide variety of household products.

• Conducted interviews and made home visits to recent purchasers of bagless vacuum cleaners in the US.

• Research and development study for new product ideas for kitchens and bathrooms

• Market intelligence and competitive intelligence studies on home remodeling and decorating trends.

• Analysis of the household plant market.

• Market feasibility study for household electronic air fresheners and insecticides in Germany and Brazil.

• Focus groups for consumers on their attitudes to a new generation of blenders in the UK, France, and Germany.

• Market study in the US for home furnishings.

• Market study in the US for placemats.

• Conducted mail intercepts for an air conditioner and dehumidifier study in the US.

• Conducted a coffee maker market study in Japan, Germany, Spain and the UK.

• Conducted a cutlery study in Europe, Asia, and Latin America.

• Conducted study to gain insight from high-end consumers about the appearance and design of various home electronics.

• Conducted market study to obtain information on developing new concepts and generating ideas for refrigerators.

• Conducted study for a home security system company

IC Recorder

• Market study for IC Recorders in the US surveying retail outlets' product offerings.

Juvenile

• Market evaluation of the Juvenile Lifestyle market.

• Conducted survey on teen cell phone usage.

• Conducted focus groups in Japan and the UK to determine competitors to a popular children's book series sold through a major book retailer.

• Conducted in-depth interviews regarding diaper usage.

Luxury Goods

• Conducted jewelry study for a high-end company.

Market Repositioning Studies

• Conducted study on French-speaking Canada to determine competitive literature and repositioning of consumer products.

Market Segmentation Studies

• Evaluation of the market size, segmentation, distribution, wholesale, retail pricing, and potential acquisition candidates for the mattress market in Mexico.

• Competitor and market segment tracking studies in the personal care and household products sectors to pinpoint market opportunities in established and emerging markets.

Men's Razor Products

• European quantitative study on a new men's razor product.

• Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.

Packaging

• Child-resistant packaging survey in the US on customer attitudes toward traditional closure packaging vs. blister packs.

Psychographic Studies

• Conducted several focus groups on the living standards of Hispanic and Asian groups.

• Conducted focus groups analyzing the attitudes of different ethnic groups toward different types of music.

• Conducted in-depth interviews for a qualitative study on the understanding of consumer associations with new and existing brand names.

Watches

• Usage of consumer watches in the US: demographics, attitudes, and pricing for market positioning.

Sample of our Clients

• Advertising Age International

• American Home Products

• Amway Corporation

• Apple

• Cartier

• Coors

• Citizen Watch Corporation

• Closure Manufacturers Association

• Colgate-Palmolive Company

• The Dial Corporation

• Dekko Heating Technologies

• Eastman Kodak Company

• Estee Lauder

• Ford Motor Company

• GfK AG

• The Gillette Company

• Global Focus

• Grolsch

• Heineken

• Infocomm. International

• IPS

• Jacob Javits

• LG

• Life Fitness

• Mars

• Mastercard International

• Polaroid

• Philip Morris

• Procter and Gamble

• Round Table Research

• SC Johnson Wax

• Samsung

• Seagrams

• Sunstar

• Synovate

• Time International

• Toys R Us

• Unilever

• Visa International

• Warner Lambert Chicle Group

• Whirlpool Corporation

• Wyeth Nutritional