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Resume of Experience in the Cosmetics Industry
• Conducted an ongoing tracking study for a US cosmetics manufacturer - covering Latin America, Asia, Europe, and North America - to identify competitor's new product offerings.
• Market evaluation for a leading cosmetics company regarding sales potential in Eastern Europe.
• Business evaluation analyzing product development time for a competitive cosmetic company.
• Conducted focus groups for a new product concept in New York, Los Angeles, and Chicago.
• Mall Intercepts for consumers to test new lipstick products.
• Conducted market entry studies and feasibility studies for multi-level marketing in China.
• Conducted focus groups for fragrance testing (perfume sensuality study).
• Conducted 36 in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.
• Study created for the development and launch of a high-end skin care product line with a focus on understanding the target's attitudes and to develop product concepts.
Current and Past Clients
• Avon
• Estee Lauder
• Firmenich International Fine Fragrance Center
• Mary Kay
• Primavera
• Shiseido
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