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Resume of Experience in the Drug Store Industry
• Conducted focus groups throughout Asia to determine market entry strategies for a US drug store retailer.
• In-depth study on site selection in Taiwan for a US drug store retailer.
• Conducted focus groups in Hong Kong to address the drug store needs of Chinese consumers.
• Conducted focus groups in Beijing, Shanghai, and Guangzhou to determine the feasibility of market entry into mainland China for a US drug store retailer.
• Conducted focus groups in the Pittsburgh, Charlotte, and other US cities to determine drug store usage patterns.
• Conducted focus groups in New York to assess the drug store needs of New York City consumers.
• Conducted focus groups in New York, Chicago, and Los Angeles to assess the positioning of health and beauty products in drug stores.
Current and Past Clients
• CVS
• Eckerd
• Walgreens
SIS Industry Coverage
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