entertainment

Navigate the Global EconomyTM

Resume of Experience in the Entertainment and Media Industry

• Conducted survey of consumers who listen to select radio stations to determine preferred music.

• Market Intelligence Study on Hispanic and Asian Americans to determine programming preferences for these market segments.

• Quantitative online survey of frequent consumer and business travelers to determine entertainment programming for an airline.

• Conducted a global quantitative telephone survey to determine “exportability” of US entertainment in Asia, Europe, and Latin America.

• Conducted a global study covering Asia, Latin America, and Europe to assess the usage of DVDs.

• Analyzed reactions to films in Mexico via intercepts outside of movie theaters.

• Conducted focus groups for Hispanic and Asian Americans in New York to assess a new music product.

• Conducted in-depth interviews of business travelers to determine programming preferences for international business travelers in Asia.

• Conducted focus groups for the development of new programming and entertainment products in the US.

• Market study regarding programming for the Hispanic community in the Southwestern market segment of the US.

• Conducted focus groups of upscale consumers to assess their investment in home theaters and home entertainment centers.

• Conducted in-store intercepts for a study on a major media corporation's unique brand identity.

• Market Intelligence Study on mobile multimedia in Morocco.

• Conducted market study regarding plasma and LCD televisions.

• Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.

• Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.

• Conducted international quantitative TV study to determine the attitude and usage habits of TV customers in India, China, the UK, and the US

• Conducted focus groups on MP3 usage.

• Conducted pre-feasibility study for the Asian AV market.

Current and Past Clients in the Entertainment and Media Industry

• Bertelsmann AG

• ABC

• CNN

• IDEO Palo Alto

• Samsung

• Sports Illustrated

SIS Industry Coverage