fastfood

Resume of Experience in the Fast Food and Restaurant Industry

• Global study on menu changes in over fourteen countries covering Western, Central, and Eastern Europe, as well as Asia and Latin America.

• Market feasibility study for site locations in select countries in Asia and in the Middle East.

• Market study for site locations in Greece, Jakarta, Indonesia, and Manila, and Philippines for the potential for fast food outlets.

• Competitive Intelligence Study for a fast food chain in Mexico.

• Several market studies for site selection of a fast food chain in Mexico.

• Consumer intercepts at a leading fast food chain's Indiana locations to determine their level of satisfaction with the service in that region.

• Conducted focus groups with children to determine promotional items for a fast food chain.

• Business Intelligence Study for spending on information technology in the food and fast food industries.

• Conducted focus groups in the Middle East to evaluate potential menu changes for a fast food firm.

• Conducted focus groups in over fourteen countries to determine a global advertising campaign.

Current and Past Clients

• Burger King

• Carlson Restaurants

• Kentucky Fried Chicken

• McDonald's

• TGI Friday's

• Wendy's

SIS Industry Coverage