fragrance

Resume of Experience in the Fragrance Industry

• Conducted "sniff" tests for a new fragrance product with mall intercepts in New York, Los Angeles, and Chicago.

• Market testing of new product usage for new hand cream and skin lotion products.

• Conjoint analysis of the price/value trade off for specific eau de toilette and perfume products.

• Conducted new product testing for men's cologne products.

• Logo testing for women's fragrance products.

• Conducted focus groups in China for women's fragrance products.

• Market intelligence study on business travelers who purchase fragrance products at duty-free shops in airports.

• Interviewed high-end fragrance consumers about potential ads for a new perfume.

• Market segmentation study on affluent women and their opinions on luxury fragrances.

• Conducted focus groups for fragrance testing as a part of a perfume sensuality study.

List of Current and Past Clients in the Fragrance Industry

• Armani

• Avon

• Calvin Klein

• Chanel

• Dior

• Estee Lauder

• Ferragamo

• Givenchy

• Gucci

• Helena Rubinstein

• Versace

SIS Industry Coverage