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Resume of Experience in the Healthcare Industry
• Market study to evaluate the acceptance of new application concepts for female contraceptives and to identify the applications with the highest potential.
• Conducted focus groups with doctors and patients in New York City.
• Business Intelligence Study with endocrinologists on growth hormone research.
• Online medical recruitment study with rheumatologists and dermatologists in Austria.
• Conducted focus groups about a dentist treatment unit.
• Conducted focus groups with office-based dentists to evaluate new concepts.
• Market entry study to determine the feasibility and efficiency of a new type of therapy used in cardiology.
• Business Intelligence Study of consumers using pen needles to treat diseases like diabetes.
• Recruited and interviewed several patient segments to elicit their opinions as to the viability/usability of different insulin delivery devices.
• Recruitment for target group of diabetics to elicit insight on insulin therapy.
• Conducted in-depth interviews of patients with hearing loss to provide insight for hearing aid manufacturer.
• Qualitative interviews with neurologists to test various new concepts.
• Conducted focus groups and in-depth interviews with urologists to evaluate new treatment options for BPH (Benign Prostatic Hyperplasia).
• Developed market research program to aid in the branding of new Botox products.
• Recruited patients who underwent refractive eye surgery to provide product recommendations and suggestions for post-operative dry eye.
• Conducted focus group study of Diabetes patients to assess new product concepts.
Sample of Clients in the Healthcare Industry
• Bernd Tischer
• Branding Science Limited (UK)
• Eumara AG
• Psychonomics AG
• TNS Healthcare
• Unomedical A/S
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