Navigate the Global EconomyTM
Summary of Project Experience in the Imaging Industry
• Ongoing Competitive Tracking Program for the Film and Imaging industry; tracking domestic and international competitor prices, technology, distribution, promotion, and strategy.
• Conducted focus groups for a new thermal imaging camera for firefighters.
• Developed competitor profile reports for competitors in the Imaging industry, which covered new product development activities, international strategy and merger, and acquisition activity.
• Market study analyzing consumer perceptions and usage of private label film in the US.
• Market study on X-Ray film technology in Asia estimating the market size, potential, pricing, distribution channels, etc.
• Quantitative study with radiologists in France, Germany and Italy who test five different new product names.
• European brand solution study with radiologists.
• In-depth interviews with radiologists for a Global Qualitative Study evaluating their usage of specific equipment.
• Market Assessment Project for projector screens.
• Business Intelligence Study on elite chrome film products in Europe.
• Competitive Intelligence Study on several European film producers.
Sample of Clients in the Imaging Industry
• 3M Corporation
• Fuji
• Agfa/Sterling
• Teikoku Databank America
• Kodak Health Imaging
SIS Industry Coverage
© 2000 - 2008. SIS International, Inc. All Rights Reserved.