Resume of Experience with Mall Intercepts
SIS International Research has conducted Mall Intercept interviews nationwide with consumers in the following sectors:
• Purchasers of bagless canister vacuum cleaners.
• Retail shoppers at the Staten Island Mall.
• Consumers in New Jersey and Chicago who had intentions to purchase electronics with LCD screens.
• Users of male and female fragrances to test new products in New York, Chicago, and Los Angeles.
• Cell phone users in the US.
• Mothers who purchase soft drinks and juices for their children.
• Consumers who use printers in their home office.
• Purchasers of digital cameras and other consumer electronic products.
• Purchasers of audio equipment products.
• Consumers shopping at a major low-cost electronics retailer and its competitor stores.