1. •Pain Treatment, Anti-Inflammatory
2. •Cancer
3. •Respiratory
4. •Diabetes
5. •Women's Health
6. •Migraine
7. •Men's Health
8. •Arthritis
9. •Digestive
10. •Dermatology

1. •Acupuncture
2. •Adolescent Medicine
3. •Allergy-Immunology
4. •Anesthesiology
5. •Cardiovascular
6. •Chiropractic
7. •Dentistry
8. •Dermatology
9. •Diabetes
10. •Emergency Medicine
11. •Endocrinology
12. •Family Practice
13. •Gastroenterology
14. •General Practice
15. •Geriatrics
16. •Hematology
17. •Homeopathy
18. •Infectious Diseases
19. •Infertility
20. •Internal Medicine
21. •Nephrology
22. •Neurology
23. •Neurosurgery
24. •Obstetrics/
       Gynecology
25. •Oncology
26. •Ophthalmology
27. •Orthopedic
28. •Orthopedic Surgery
29. •Osteopathy
30. •Otolaryngology
31. •Pain Management
32. •Pathology
33. •Pediatrics
34. •Physical Medicine and Rehabilitation
35. •Plastic, cosmetic and
      Reconstructive
      Surgery
36. •Podiatry
37. •Preventative
      Medicine
38. •Psychiatry
39. •Pulmonary Diseases
40. •Radiology
41. •Rheumatology
42. •Sleep Disorders
43. •Urology

1. •Nurses
2. •Pharmacists
3. •Drug Reps / Informers
4. •Social Workers
5. •Emergency Medical Practitioners
6. •Hospital Administrators

1. •Market Positioning
2. •Market Segmentation
3. •Packaging
4. •Branding
5. •Pricing
6. •Attitude and Usage

1. •Global New Product Launch
2. •New Product Concept
3. •Market Segmentation
4. •Brand Awareness /
      Brand Advocates
5. •Attitude and Usage
6. •New Product Global Positioning
7. •1st Generation vs. 2nd
      Generation Drug Positioning
8. •Advertising Concept Testing
9. •Imagery
10. •New Drug Name Tests

1. •Focus Groups
2. •In-Depth Interviews [IDI's]
3. •Diads / Triads
   
   

1. •Telephone
2. •Face-to-Face
3. •Patient Record Research
4. •On-Line / Web Surveys

1. •Laddering
2. •Role Playing
3. •"The Door" or "Every Picture Tells a Story"
4. •Virtual Marketing
   
   Our experience indicates that there is often a disconnect between market research and advertising programs for the launch of new drugs on a global basis. As a result, we have developed expertise in the development of marketing message programs in the strategic positioning of new drugs in the global market place. Research techniques to develop market message include:
   
   

1. •Austria
2. •Belgium
3. •Finland
4. •France
5. •Germany
6. •Greece
7. •Ireland
8. •Italy
9. •Luxembourg
10. •Netherlands
11. •Norway
12. •Portugal
13. •Spain
14. •Switzerland
15. •United Kingdom
    
    

1. •Australia
2. •China
3. •Hong Kong
4. •India
5. •Indonesia
6. •Malaysia
7. •Philippines
8. •Singapore
9. •South Korea
10. •Taiwan
11. •Thailand
    
    

1. •Canada
2. •United States
   
   
   Latin America
3. •Argentina
4. •Brazil
5. •Chile
6. •Columbia
7. •Ecuador
8. •Mexico
9. •Peru
10. •Venezuela
    
    

1. •Bulgaria
2. •Czech Republic
3. •Hungary
4. •Poland
5. •Russia
6. •Slovenia
   
   
   Middle East / Africa
7. •Bahrain
8. •Cyprus
9. •Egypt
10. •Saudi Arabia
11. •South Africa
12. •Turkey