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Summary of Project Experience in the Office Furniture Industry
• Conducted focus groups in Saudi Arabia and Morocco to determine the potential for office furniture in the Middle East.
• Competitive Intelligence Study for a furniture manufacturer to in Asia to determine both local and international competition in Hong Kong and mainland China.
• Market study of small to mid-size businesses in the US to determine their attitudes and usage of office furniture in the US.
• Market study to determine the number and formation of start up companies in the US and the potential sales of office furniture to this market segment.
• Conducted in-depth interviews to assess the market for printers.
Current and Past Clients
• Steel Case
• Herman Miller
• The Wagner Group
SIS Industry Coverage
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