personalcare

Resume of Experience in the Personal Care Products Industry

Hair Care

• Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.

• Competitive Intelligence Tracking Studies to identify new products.

• Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.

Skin Care

• Conducted mall intercept product to determine consumers' attitudes toward a new skin care products.

• Conducted market entry study for skin care products in China.

Oral Care

• Conducted ongoing tracking studies for new oral care products.

• Conducted focus groups for a new toothbrush in the US.

• Toothbrush Distributor Research in the US for an Asian firm.

Vision Care

• Conducted studies in Europe to determine competitor contact lens products.

• Conducted focus groups for consumers in Europe for hard and soft contact lenses.

• Competitive study of Vision Care laboratory in US.

Perfume

• Conducted focus groups for fragrance testing (Perfume Sensuality Study).

Current and Past Clients:

• Avon

• Bausch & Lomb

• Colgate Palmolive

• Goldwell

• Estee Lauder

• Lever Brothers

• Procter and Gamble

• Revlon

• Firmenich International Fine Fragrance Center

SIS Industry Coverage