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Summary of Project Experience in the Publishing Industry
• Conducted numerous advertising recall tests in Europe for a major information technology provider to test the recall of ads in business newspapers and journals in the following countries: the UK, France, Germany, Italy, Spain, Brazil, Argentina, Mexico, Japan, Australia, and other nations.
• Conducted focus groups in Europe, Asia, and the US to determine attitudes toward readership.
• Tested a new product concept for a medical journal with physicians and nurses.
• Conducted a customer satisfaction study in Europe for users of a directory and CD Rom project.
• Conducted a study on the migration of usage from a directory to CD-Rom to the Internet in Europe.
• Conducted a study for the potential of an existing publishing product in Japan with focus groups of engineers and purchasing agents.
• Competitive Intelligence Study of key suppliers of trade directories of industrial products.
• Quantitative survey in Europe of current advertisers, prospective advertisers and past advertisers.
• Conducted in-depth interviews of readers of home journals.
• Recruited focus groups for readers of special interest magazines in New York.
• European Competitive Intelligence Study for a major Business company.
• Conducted study on Google’s vision for the next generation of software.
Current and Past Clients
• The New England Journal of Medicine
• Thomas Publishing
• Ziff Davis
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