Navigate the Global EconomyTM
 
 
In-Depth Interviews
 
SIS has experience in researching a wide range of products and services using a variety of methodologies including:
 
  1. •Accompanied Shops
  2. •Extended In-Depth Interviews
  3. •Pre-Tasked In-Depth Interviews
  4. •Executive / Physician In-Depth Interviews
 
SIS employs a number of different projective techniques in the analysis of in-depth interviews:
 
  1. •Tele-Depths
  2. •Friendship Pairs
  3. •Conflict Interviews
  4. •Projective and Enabling Techniques
 
Brand / Perceptual Mapping
 
Brand / Product maps indicate how products within their market compare on attributes such as efficacy, price, and social status.
 
Applications for product mapping include:
 
  1. •New Product Concept Tests
  2. •Market Segmentation
  3. •Identification of Product Strengths and Weaknesses
  4. •Product Development
  5. •Consumer-Opinion Tracking



Sample Brand / Perceptual Map
 
 
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