Navigate the Global EconomyTM
 
 
Telephone Surveys
 
From complex multicountry quantitative projects to domestic surveys, SIS provides custom-tailored solutions to measure the opinions and thoughts of respondents.
 
Equipped with state-of-the-art CATI (Computer-Assisted Telephone Interviewing) software from Voxco and CFMC and powerful human capital, SIS International has the ability to conduct surveys in over 30 countries.
 
An SIS Quantitative project does not end at data collection. The data undergoes a process of strict validation procedures, validating a minimum of 10 percent of all interviews, of high-quality supervision standards and of analytical tools.


 
 


Web Based Solutions

  1. •Specialty panel development and access
  2. •Customer panel development
  3. •Quantitative: Real-time, on-line interviewing and reporting
  4. •Qualitative: On-line focus groups
  5. •Domestic and international custom panel development
  6. •Access to quick-turnaround omnibus studies

 
 


Mystery Shopping

SIS has conducted several studies for a broad range of clients in the consumer products area (i.e., food and beverage, health and beauty aids, fast foods, retail, entertainment, etc...) To conduct mystery shopping, SIS utilizes the following methodologies:

  1. •Telephone
  2. •On-Site


 



Brand Switching Studies

Brand switching studies identify the sources of change in a product's sale over time.


Brand switching studies can answer the following questions:

  1. •For what products do consumers switch brands often?
  2. •Did your sales increase result from consumers switching from other brands, or did your existing customers just buy more?


    Three sources of sales volume change are:

  3. •Consumers switching to / from another product
  4. •Changes in consumption within the overall category
  5. •Movement of buyers into and out of the category

 
 


Customer / Employee Satisfaction Surveys

SIS has conducted a wide array of ad hoc research and tracking studies. This often includes the preliminary use of focus groups and interviews to determine the scope and content of the survey and the development of a strategic assessment or action plan as part of the analysis.


Survey Formats

Mail
Telephone
On-Site
Web Based


Analytical Techniques

  1. •Satisfaction index (based on importance and satisfaction)
  2. •CVA - customer value analysis
  3. •Gap analysis
  4. •Factor analysis to determine key themes
  5. •Item analysis to identify most valuable and reliable questions (for longitudinal studies)
  6. •Significant difference testing to identify customer segments in danger of defecting

 
 


Tracking Studies and Image Measurement

SIS has executed a number of different studies for a broad range of clients.

  1. •Mail
  2. •Telephone
  3. •On-Site
  4. •Web Based


Ad / Media Tracking

SIS partners with media specialists to execute these tracking studies.
 
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