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Summary of Project Experience in the Retail Industry
• Comprehensive study of the US apparel and home furnishings market in the US for the following industries:
• US Apparel and Textile Industry
• Fabrics, Broadwoven and Knits
• Home Furnishings Market
• Infants' and Children's Apparel
• Men's and Boy's Tailored and Sportswear
• Private Label Apparel
• Swimwear
• Sportswear and Tailored Clothing
• Study of the market potential for placemats and novelty household items in the US. Study involved market size, projections, price points, channels of distribution and consumer attitudes towards these items.
• Competitor profile of a firm producing outdoor/sports apparel.
• Monthly Competitive Intelligence Reports on the OTC retail market. Study covered US and European retail outlets.
• Conducted study which projected the market potential for home plants and related products.
• Analyzed market sizing, potential, distribution channels, pricing and advertising for mattresses in Mexico.
• Field research to locate competitive coffee maker products in Germany.
• Analysis of the retail market for Japanese coffee makers.
• Evaluation of the retail wine and beer market in Europe.
• Evaluation of the potential for organic produce in the UK and in Germany at the supermarket level.
• Competitive tracking of the cosmetics market in department stores in Brazil and in China. Study involved retail store checks and audits in Brazil.
• New product tests for fragrances in France and in Germany.
• Researched competitor profiles of major retailers in market strategy, positioning, and strategic alliances with manufacturers.
• Conducted study on the buying practices of major retailers in the US.
• Conducted qualitative focus groups study for the buying habits of consumers for retail drug stores in Hong Kong, Taiwan, Korea, and throughout the Pacific Rim. The study was followed by a quantitative assessment of the estimated demand from retail drug store products in the specified Asian countries.
• Conducted twenty-four in-depth telephone interviews in New York with individuals who are buyers of luxury fashion garments.
• Analysis of the Distribution Channels for US Retailers, Supply Chain, Dynamics in the Industry.
• Anaylized company profiles of the top ten US Retailers - Strategic Overview - SWOT Analysis.
• Successful Brand Management Techniques in the US Retail Industry.
• Conducted mall intercepts in the Staten Island Mall to survey consumers' attitudes towards the existing and potential eating establishments at retail stores.
• Conducted mall intercepts to determine consumer attitudes toward LCD display screens.
• Conducted retail mall intercepts for fragrance tests.
• Conducted London supermarkets study.
• Conducted study to examine consumer behaviors, preferences, key requirements and overall statisfaction levels with regard to personal finances.
• Conducted triad focus groups in order to test positioning statements for a cutlery study in Korea.
• Quantitative research study of N=100 customers and N=100 non-customers of cultery in Korea.
A Sampling of Clients in the Retail Industry
• Cosco
• CVS
• Dillards
• Federated Department Stores
• Gymboree
• J. C. Penney
• Jo-Ann Stores
• May & Co.
• Michaels Stores
• Pro Export Colombia
• Sears
• Target
• TJX Companies
• ToysRus
• The Children's Place
• The Gap
• The Limited
• Walmart
• Walgreens
SIS Industry Coverage
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