Navigate the Global EconomyTM
Techniques Utilized
Cross-Tabulation
Correlation
Cluster Analysis
Conjoint Analysis
Factor Analysis
Item Analysis
CVA - Customer Value Analysis
Discrete Choice
Derived Importance
One of the techniques developed by SIS International is a proprietary technique called "Derived Importance." The idea behind this technique is to reflect a consumer's actual purchasing behavior, instead of just a consumer's statements of important criteria for a product that do not reflect his true purchasing behavior.
Thus, SIS can analyze consumer attitudes, consumer behavior, or both.
Attitude, as measured by stated importance, is a direct reflection of purchase motivation, or what the consumer believes leads him to buy.
Behavior, as measured by derived importance, is an indirect measure of purchase motivation, but is actually what leads the consumer to buy.
The required data encompasses attribute ratings on a wide range of brands within the consideration set. The dependent variable can be purchase intent, brand preference or purchasing behavior on the same brands.
The required data encompasses attribute ratings on a wide range of brands within the consideration set. The dependent variable can be purchase intent, brand preference or purchasing behavior on the same brands.
Analysis & Presentation
SIS International has developed a unique design for presenting large amounts of information.
This “dissection” or “cross-tabulation” of information captures the highest level of intelligence allowing...
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•Identify target market segments (by country, industry or market sector
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•Identify trends
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•Determine competitive threats
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•Analyze price / value relationships
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Statistical Capabilities
Custom Research > Statistical Capabilities
