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Summary of Project Experience in the Travel and Tourism Industry
• Brand Image Study for a major airline that was conducted via CATI in the USA and UK. Respondents were international leisure and business travelers.
• Business Intelligence Study to identify the impact of a new duty free shopping regulation on tourism in a Caribbean island.
• Comparative study of visitors from the UK, Germany, France, and Japan to determine differences in their spending patterns.
• Year round study of visitors to a western state, taking into account seasonal and regional variations. Some of the information gathered included: demographics, travel characteristics (e.g. length of stay, travel party size, mode of transportation, accommodations used, regions of the state visited, activities engaged during the trip, sources of information used to plan the trip, etc.), satisfaction with the visit, intent to return, and the total expenditures during the visit.
• Studies on what gives a potential visitation for various aquariums that are renovated at different price levels.
• Study on a potential visitation to a decommissioned aircraft carrier now turned into a tourist attraction on the Florida coast.
• Meeting planner and incentive planner study in the US and Canada to determine the image of a European country as a meeting or incentive travel destination.
• Travel agent study for a resort hotel chain to determine its image and market positioning, as well as ways to improve the hotel chain's service to facilitate the travel agents' job of booking room nights.
• Tracking study to evaluate the effectiveness of advertising and promotional efforts to attract visitors to a travel destination.
• Comprehensive study to determine trends and forecasts in the business travel industry, including airlines, car rentals, hotels, meals, and entertainment. The intent of the study was to help business travel managers control travel costs, and to give them effective tools for price negotiations with suppliers.
• Evaluation of business traveler needs for frequent traveler program development for a major international hotel chain.
• Conducted focus groups in London to learn about visiting habits to New York City.
• Quantitative interviews with European families vacationing in the US, specifically, Orlando, Florida.
• Interviewed CART racing fans in the UK, Japan, France, Germany, and Italy.
• Quantitative assessment studies of the levels of employee travels.
• Conducted focus groups for a European airline to determine a new advertising campaign in the US.
• Conducted a study on shopping on cruises.
• Conducted study on Scotland Golf Travel. This study showed Scotland to be the golf destination due to an increase in number of golf tourists from the US.
• Worldwide qualitative study about promotion of soccer/football fans.
• Conducted focus groups of past travelers to Korea and Asian countries as China, Japan, Taiwan, or Hong Kong for tourism purposes.
Current and Past Clients
• Florida Tourist Board
• Hilton Hotels
• Korean Tourist Organization
• Lufthansa Airlines
• United Airlines
• Visit Scotland
• Churchill & Co
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