toymarket

Summary of Project Experience in the Toy Market

• Conducted tests of toys for girls in focus groups from France and Germany.

• Global doll house study with focus groups from Asia, Europe, and Latin America.

• Conducted focus groups in the US for a new toy concept.

• Conducted focus groups for children with Asian and Hispanic background living in the US about their attitude toward dolls.

• Competitive Intelligence study for a major toy manufacturer on new product development strategies.

• Conducted several focus groups to "brainstorm" a new product development strategy for a toy manufacturer.

• Competitive Intelligence study for retailers in the toy business.

• Conducted a market assessment of the video gaming industry for children.

• Conducted a study in Birmingham, UK for the feasibility of a fast food location.

Current and Past Clients

• Coleco

• Fisher Price

• Toys R Us

SIS Industry Coverage